The Single Best Way to Sell Books (Or Lose a Sale)

I took a creative writing course in college that ended up being mostly homework time. But the one thing that professor taught me was that a story must have a strong beginning to hook readers. So it ended up being a worthwhile class after all. Thanks for the reminder, Kristen!

Kristen Lamb's Blog

Image via Flickr Creative Commons. Bansky's "Peaceful hearts Doctor" courtesy of Eva Blue. Image via Flickr Creative Commons. Bansky’s “Peaceful hearts Doctor” courtesy of Eva Blue.

We can blog, tweet, promo, purchase ads and wave pom poms over our book and that is all lovely. Attention is grand. An on-line platform is essential. But, if none of these efforts translate into an actual sale? A lot of time and money wasted. What is the best way to sell books?

We’ll get there in a sec… *suspenseful music queues*

In my latest book, Rise of the Machines–Human Authors in a Digital World I actually spend a lot of time explaining why advertising and marketing doesn’t sell books in the new paradigm (or any other, for that matter) and what changes to make for any advertising or marketing to be more effective. Yet, ads, banners, book trailers aside, people want to read a great book.

This means our best way of selling books…

View original post 1,131 more words

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